MARKETING

A. INTRODUCTION TO THE PROGRAM
The Bachelor of Business in Marketing is one of four joint university programs between the University of Finance - Marketing and HELP University, Malaysia (TOP 10 Universities In Malaysia, HELP University is the first private university in Southeast Asia to be awarded the top 5* award in all 8 categories by Quacquarelli Symonds (QS) - the star rating system for international higher education institutions!). This is one of the programs that has never cooled down because of its "hotness" over the years at the University of Finance - Marketing. Let's find out why this major is so popular with parents and students!
The program will help students become a competent person with diverse skills in the rapidly growing field of communications.
Practical learning content will train studentsr ability to create multi-platform content, to convey information in the most attractive way.
The major is Advertising and Public Relations (PR). As an Advertising person, students will build brands for products and services to change purchasing behavior. As a PR specialist, students will help communicate information and spread influence to the community, to build opinions on a certain issue or organization.
Students will continuously improve their skills through practical learning programs. The training goal is to meet the constant needs of the recruitment market, requiring advertising, public relations and digital communication skills.
The Importance of Marketing
Marketing plays a very important role in the business activities of almost every business organization in the world. Over a long period of development, marketing has its own scientific system, ensuring that the marketing activities of the enterprise always achieve the highest efficiency.
The effectiveness of current and future sales activities is greatly influenced by marketing. Any changes in sales activities and changes in products are affected by marketing. Marketing also governs the current and future operations of the enterprise. Therefore, marketing has a great influence on the revenue of the enterprise.
B. TRAINING OBJECTIVES
Training Marketing bachelors to master basic and modern knowledge of finance, specializing in corporate finance and banking, with the ability to plan, organize and manage activities related to financial functions at economic organizations, develop their own careers in a competitive environment and in the context of global integration.
C. PROGRAM INFORMATION
1. Admission requirements: High school graduates (or equivalent), grade 12 average score of 6.0 or higher
2. Selection models: Learning model: Students are free to choose 1 of the following 3 learning models:
✅ 3+0 model: 3 years of study at the University of Finance - Marketing, Vietnam.
✅ 2+1 model: 2 years of study at the University of Finance - Marketing, Vietnam and 1 final year of study at HELP University, Malaysia.
3. Admission fee: 500,000 VND/application
4. Language of instruction: English
5. Program allocation:
✅ Candidates who meet the IELTS 5.5 or equivalent entry standard will be admitted to the main program (major). The total study time for the major modules is 3 years.
✅ For candidates who do not meet the English entry standard, the University of Finance - Marketing will arrange an English entry training program to meet the entry standard before entering the main program.
6. Study method: Full-time study model in Vietnam:
✅ Lecturers sent by HELP to teach 20 hours of review (if the class size is 35 students or more)
✅ Experienced lecturers (foreign and Vietnamese) from UFM to teach 42 hours of theory (for 4-credit subjects).
7. Study time: Full-time study on weekdays from Monday to Saturday
8. TUITION: Paid per semester
✅ Tuition for English training program (only for students who have not met the English entrance standard): 60,000,000 VND/full training course (including 4 levels, each level is equivalent to 15 million VND). Students will be tested and classified by the School according to their respective levels.
✅ Tuition fee for the year of major in Vietnam: 1,600,000 VND/credit. The total program is from 120 -130 credits depending on the major.
✅ Tuition fees abroad: If students choose the 2+1 or 1+2 study abroad transfer model in Malaysia: Estimated tuition fees are about 8,500 USD/year, living expenses are from 300 - 500 USD/month.
9. DIPLOMA
BACHELOR OF BUSINESS (Bachelor of Business) awarded by HELP University (MALAYSIA). This is a regular degree accredited by the Malaysian Qualifications Agency (MQA) and registered with the Malaysian Qualifications Regulatory Authority (MQR), has international value, and is recognized by the Ministry of Finance and the Ministry of Education and Training of Vietnam.
D. STRUCTURE OF THE MARKETING MASTER'S CURRICULUM
1. Training program for major courses from 2023 and before
2. Training program for major courses from 2024
E. CAREER OPPORTUNITIES AFTER GRADUATION
The Bachelor of Business in Marketing is one of the majors with the highest employment rate of students. The program will lead students to dynamic careers, including: Content creation / Copywriter; Digital content development specialist; Communication planning specialist for government and non-governmental organizations; Communication consultant / Spokesperson; Marketing communication specialist; PR strategy specialist; Online/mobile/social media content development;
Developing businesses in the creative sector: more and more graduates from the Bachelor of Communication (Professional Communication) program are building their own creative businesses and companies in the growing field in Vietnam and the region.