International School of Finance - Marketing

Jun
14

A. INTRODUCTION TO THE PROGRAM
In 2023, the University of Finance and Marketing has expanded its Entrepreneurship program, which is currently one of the most popular programs for parents and students. The Human Resource Management major is one of six joint undergraduate programs between the University of Finance and Marketing and HELP University, Malaysia (TOP 10 leading universities in Malaysia, HELP University is the first private university in Southeast Asia to be awarded the top 5* award in all 8 categories by Quacquarelli Symonds (QS) - Star rating system for international higher education institutions), this is one of two joint programs that students consider to be "the hardest to study" compared to other joint majors at the University.
What is Entrepreneurship?
Along with the rapid development of information technology, the startup wave from developed countries has also spread very quickly to studentsng people in Vietnam. Abroad, the "Entrepreneurship" major has been around for a long time, but in Vietnam it is still very new. Not many people can clearly understand this major and why we should choose to study it.
Different from Business Administration, which trains students to become leaders and managers in companies and organizations, the Entrepreneurship major trains students to become a business owner, with the mindset of an owner, so that students can build studentsr own career or inherit studentsr family's career.
The Entrepreneurship major provides students with the skills and knowledge needed to come up with ideas and develop business projects. The course also helps students learn about core aspects of business such as finance, sales, marketing, management and accounting as well as many other important skills such as communication, confidence and adaptability.
Why study Entrepreneurship?

✅ You can earn income 24/7 instead of just 8 hours a day like regular employees
✅ All the profits you make are entirely yours
✅ You have complete freedom over managing your own time
✅ You gain the knowledge needed to achieve financial independence
✅ Boost your creativity and innovation skills
✅ Expand your social network
✅ Make a positive impact on the world
✅ Create job opportunities for others
✅ Build and strengthen your personal brand

B. TRAINING OBJECTIVES
The training objectives of the entrepreneurship major usually include the following elements:
1. Basic knowledge: Providing students with basic knowledge of business, management, finance, marketing, and other related fields.
2. Practical skills: Training necessary skills for entrepreneurship such as business planning, market analysis, financial management, human resource management, and product/service development.
3. Creative and innovative thinking: Encourage students to develop creative thinking, critical thinking ability, and problem-solving skills to find new and unique solutions to business challenges.
4. Practical practice: Providing opportunities for students to participate in real projects, internship programs, or simulated business activities to apply knowledge and skills in practice.
5. Leadership and Management: Develop leadership skills, team management and decision-making in a start-up business environment.
6. Market and Customer Understanding: Understand market needs, understand target customers and effective market approaches.
7. Entrepreneurial Spirit and Motivation: Nurture entrepreneurial spirit, encourage confidence, patience and determination in the start-up process.
8. Networking and Relationships: Build and expand a network of relationships in the business community, helping students connect with investors, advisors and successful entrepreneurs.
These goals aim to help students not only gain the necessary knowledge and skills but also develop the spirit and capacity needed to succeed in starting a business.
C. PROGRAM INFORMATION
1. Admission requirements: High school graduates (or equivalent), grade 12 average score of 6.0 or higher
2. Selection models: Study model: Students are free to choose 1 of the following 3 study models:
✅ 3+0 model: 3 years of study at the University of Finance - Marketing, Vietnam.
✅ 2+1 model: 2 years of study at the University of Finance - Marketing, Vietnam and 1 final year of study at HELP University, Malaysia.
3. Admission fee: 500,000 VND/set of documents
4. Language of instruction: English
5. Program allocation:
✅ Candidates who meet the IELTS 5.5 or higher or equivalent entrance requirements will be admitted to the main program (major). The total study time for major modules is 3 years.
✅ For candidates who have not met the English entrance standards, the University of Finance - Marketing will arrange an English entrance training program to meet the entrance standards before entering the main program.
6. Study method: Full-time study model in Vietnam:
✅ Lecturers sent by HELP to take charge of 20 hours of review lectures (if the class size is 35 students or more)
✅ Experienced lecturers (foreign and Vietnamese) from UFM take charge of 42 hours of theory lectures (for 4-credit subjects).
7. Study time: Full-time study during the week from Monday to Saturday
8. TUITION: Paid by semester
✅ Tuition for the English training program (only for students who have not met the English entrance standards): 60,000,000 VND/entire training course (including 4 levels, each level is equivalent to 15 million VND). Students will be tested and classified according to their respective levels by the School.
✅ Tuition fee for the year of major in Vietnam: 1,600,000 VND/credit. Total program from 120 -130 credits depending on the major.
✅ Tuition fee abroad: If students choose the 2+1 or 1+2 study abroad transfer model in Malaysia: Estimated tuition fee is about 8,500 USD/year, living expenses from 300 - 500 USD/month.
9. DIPLOMA
BACHELOR OF BUSINESS (Bachelor of Business) awarded by HELP University (MALAYSIA). This is a regular degree accredited by the Malaysian Qualifications Agency (MQA) and registered with the Malaysian Qualifications Regulatory Authority (MQR), has international value, and is recognized by the Ministry of Finance and the Ministry of Education and Training of Vietnam.
D. PROGRAM STRUCTURE
Training program for the 2024 major
E. CAREER OPPORTUNITIES AFTER GRADUATION
With the knowledge and experience in starting a business learned from university lectures and business semesters, students after graduation can confidently turn all their business ideas and plans into reality:
✅ Establish and operate their own company
✅ Become a specialist in the business department, planning department, marketing department, customer support - transaction department
✅ Consulting and teaching about Startup Management at universities, job centers...

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