MARKETING

A. INTRODUCTION TO THE MAJOR
The Bachelor of Arts (Honours) in Marketing program is meticulously designed and delivered by leading experts at the University of the West of England (UWE), offering a balanced blend of academic rigor and practical application.
UWE collaborates with industry professionals to ensure that the curriculum remains relevant and beneficial for students, effectively addressing the demands of real-world practice.
The program includes specialized marketing modules covering key areas such as brand management, global marketing, big data, and digital marketing. Students will learn how to build a brand, conduct market research, and meet specified objectives.
Students will also develop persuasive communication skills, understand consumer behavior, and coordinate and manage projects from inception to completion, aligned with financial goals.
The flexibility of the program allows students to refine their interests and skills, with the UWE marketing degree recognized by the Chartered Institute of Marketing (CIM), enhancing graduates' employability prospects.
The high level of applicability between theory and practice enables students to easily seek employment and prepares them to thrive in an international work environment, equipping them with the skills and experience necessary for career success.
B. PROGRAM INFORMATION
Learning and Teaching Methods
The university's learning approach is student-centered, emphasizing the importance of enabling students to independently explore and develop their skills.
Students will experience a balance between academic rigor and practical application, allowing them to understand the relevance and real-world implications of their studies.
Lectures, seminars, tutorials, and group work comprise 12 hours per week, with students expected to allocate an equal amount of time for independent study.
Throughout the program, students will cultivate communication and presentation skills, alongside proficiency in IT and mathematics, with a strong emphasis on data interpretation and analysis. Enhanced problem-solving abilities, critical thinking, analytical, evaluative, and creative skills will help you stand out upon graduation.
Career Opportunities After Graduation
The globally recognized degree awarded by the University of the West of England opens up a diverse array of career paths. Graduates may pursue roles on both the client and agency sides, such as marketing specialists, account executives, and management trainees.
Many students also enroll in postgraduate programs at universities both domestically and internationally. Others continue their education to pursue careers in teaching or research.
Tuition Fees
Tuition fees are structured on a per-semester basis and are determined by the number of modules students choose to enroll in each semester.
English Training Program (for Students Who Do Not Meet English Proficiency Standards)
Total English course: 4 levels
Tuition fee: 15 million VND per level
Note: Students will be assessed and placed into levels upon enrollment.
Tuition fees in Vietnam: 700,000 VND per CATS unit.
Students are required to pay tuition based on the number of CATS registered for each module.
Tuition fees in the UK (for students choosing to transfer for study abroad): approximately £16,000 per year (excluding living expenses).
Important Notes:
In addition to tuition, students are required to pay a health insurance fee at the institution.
Any adjustments to tuition fees will be communicated to students in advance, with a maximum increase of no more than 10%.
University Transfer Program
Students interested in transferring for study abroad are encouraged to contact the International Training Institute for information regarding the transfer procedures.